18 Aug DEADLINE: CBS O&O Duopoly Stations To Air HBCU Go Football Games Starting In September
Allen Media Group’s streaming platform HBCU Go is huddling with CBS O&O duopoly stations on a nationwide carriage deal for the 2022-23 sports season. Key markets in include Los Angeles, New York, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh.
HBCU Go will kick off the new football year on September 3 with a preseason show featuring the top NFL and Black College Hall of Famers and HBCU alums. The regular-season TV schedule begins a week later with Florida A&M hosting Albany State.
“We are honored to work with our partners at Allen Media Group to bring live broadcasts of HBCU football games to our audiences in 12 major markets,” said Wendy McMahon, President and Co-Head, CBS News and Stations. “As a Louisiana native and football fan, I am personally and professionally proud to play a role in having our stations shine a light on Historically Black Colleges and Universities and the student athletes who are living out their dreams both on the field and in the classroom.”