Privacy Policy

EFFECTIVE AS OF October 1, 2023

This privacy policy (“Privacy Policy”) provides a detailed description of how Allen Media, LLC and its affiliates including, but not limited to Weather Group Television, LLC, Entertainment Studios Digital Media, LLC, Sports.TV, LLC and Allen Media Digital, LLC (“us,” “we,” or “ our”) collect, use, and share information about you as well as your rights and choices regarding such information. This Privacy Policy applies to any online location, mobile applications, interactive TV applications, desktop applications, digital media players, and other digital services that link to this Privacy Policy (the “Service”) including the following:

Please note this Privacy Policy does not apply to the “weather.com” or other sites and services provided by The Weather Company.

As used in this Privacy Policy, the term “you” or “your” refers to each user accessing our Service, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the Services. Any services offered by us or an affiliate of ours (“Affiliate”) that have a separate privacy policy are not covered by this Privacy Policy.

By using our Service, you consent to the applicable Terms of Use for the respective Service and agree to the collection and use of information from or about you as explained in this Privacy Policy. If you do not agree and consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use and/or must discontinue use of the Service.

Our Service is intended for users in the United States. If you are located outside of the United States and are accessing our Service, your personal information as described in the Privacy Policy will be processed and stored in the United States, and the laws in the United States may not be as protective of personal information as laws in your resident country. If you do not agree with the processing of your personal information in the United States, or you do not otherwise accept this Privacy Policy or the Terms of Use, please discontinue your use of the Service. If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see the “Notice at Collection & Additional Disclosures for Residents of Certain U.S. States” section below for information about data subject rights that may be available to you. If you have any questions or wish to exercise these rights, please contact us as set out in the “ Contact Us” section.

1. What is Covered by this Privacy Policy

This Privacy Policy discloses how we collect, use, and share information we gather about you and the choices you have regarding our use of and your ability to update and manage the information.

This Privacy Policy has information about:

2. Personally Identifiable and Other Information Collected by Us

In order to maximize your experience and to provide you with enhanced products and services, we collect personally identifiable information (“PII”) from you. This information is collected and stored electronically by us. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 2.

A. Information You Voluntarily Provide

We collect information about you when you use the Service, including information you provide when you sign up for our Service; complete a survey; register for a promotion, contest or sweepstakes; send us an e-mail message or complete an inquiry form to receive additional information; sign up for an email newsletter; report weather or other conditions; submit information about yourself (e.g., your gender, age, age range, address, birthday); request alerts or notifications; report locations; or make a purchase from us, contact customer support, or apply for a job. The following categories of information we collect and have collected in the last 12 months:

• Contact Data, including your first and last name, e-mail address, postal address, and phone number.
• Account Credentials, including your username, password, password hints, and information for authentication and account access.
• Demographic Data, including your age, age range, birthday, gender, and location.
• Billing Data, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments.
• Profile Data, including your interests, inferences, preferences, watch lists, and favorites.
• Content, including content within any messages you send to us (such as weather reports or conditions, feedback and questions to customer support) or publicly post on the Service (such as in product reviews or blog comments).
• Location information, including self-reported locations and self-reported zip codes.

You may choose to voluntarily provide other information to us that we do not request, and, in such instances, we have no control over what categories of PII such disclosure may include. Any additional information provided by you to us is provided at your discretion and you consent to our use of that information in accordance with the Privacy Policy or for the purpose(s) for which you provided the information.

B. Information Collected Automatically

We also may collect certain information through automated means. The categories of information we automatically collect and may have collected in the last 12 months includes:

• Service Use Data, including data about features you use, pages and channels you visit, emails, content and advertisements you view, products and services you view and purchase, the time of day you view and browse, and your referring and exiting pages.
• Device Data, including data about the device brand or model, browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address and Ad Id.
• Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data). This may include physical geographic location using GPS, cellular network location-based services on your device, and browser services.

We use various tracking technologies to automatically collect information when you use the Service, including the following:

• Log Files, which are files that record events that occur in connection with your use of the Service, including access times, information related to what you are watching, context/genre of content being watched, and certain related inferences such as audience segments matched utilizing segment user ID.
• Cookies, which are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website that act as a unique tag to identify your browser. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Service. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
• Pixels and Web Beacons, which are electronic tags. Certain pages on our sites contain web beacons (also known as Internet tags, pixel tags and clear GIFs). A pixel tag is an electronic image, often a single pixel (1x1), which is ordinarily not visible to users and may be associated with cookies on users’ hard drives. These pixel tags collect anonymous data. These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies sent by the third party.
• App Technologies, which are technologies included in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include SDKs (software development kits), which is code that sends information about your use to a server. These SDKs allow us to track our communications, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
• Location-Identifying Technologies, which are technologies used to collect your location. For example, GPS, WiFi, and Bluetooth may be used to collect precise location data when you consent to precise location tracking through our apps. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
• Local Shared Objects, which are stored within your browser on your electronic device used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our sites. Local Shared Objects are similar to browser cookies but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access PII that you have provided on the sites and cannot be accessed by other websites.

For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.

C. Information From Third-Party Sources

We also collect information from third-party sources in limited circumstances. The following are the categories of sources we collect information from:

• Social networks, when you engage with our content or reference our Service.
• Business Partners, including businesses that we partner with in order to provide you the Service on such business partner’s hardware or platform including but not limited to Roku, Apple (including tvOS and iOS), AFTV, Android (including Android TV), Tizen, Vizio, Comcast, Verizon, and Hisense when you launch our Service from any such partner’s hardware or platform.
• Publicly-available sources, including data in the public domain.

3. How We Use Your Personal Information

4. How We Share Your Personal Information

5. Third-Party Websites, Third-Party Services, Plug-Ins and Links

6. Analytics and Advertising

7. Your Rights and Choices

8. Children’s Privacy

9. Security and Account Access

We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data from unreasonable alteration, acquisition, or misuse by unauthorized third parties. We use standard industry practices to protect your PII, however, we cannot guarantee that your communications with the Service will never be unlawfully intercepted, or that your PII will never be unlawfully accessed by third parties.

In the unfortunate event that your PII is compromised, we may notify you by email (at our sole and absolute discretion) to the last email address you have provided to us in the most expedient timeframe that is reasonable under the circumstances. Please note, however, that delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system, or, if notification would impede a criminal investigation, to accommodate the legitimate needs of law enforcement.

Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.

10. Changes to the Privacy Policy

We reserve the right to alter our Privacy Policy as business needs require. If we decide to change our Privacy Policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it to anyone. All changes to this Privacy Policy will be posted on our Sites prior to the time they take effect. If we make material changes to the way we use PII, affected consumers who have registered with us and provided us with an e-mail address will be notified via e-mail and will be given the opportunity to opt-out when applicable. Your continued use of the Service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Policy, you may cancel your use of the Service

11. Additional Disclosures for Nevada Residents

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us as at datarequest@weathergroup.com or submit the following form.

12. Notice at Collection & Additional Disclosures for Residents of Certain U.S. States

This notice is for residents of states that have adopted comprehensive privacy legislation and others that may come into effect from time to time, including, but not limited to, California, Connecticut, Colorado, Utah, and Virginia (collectively, “Applicable State Laws”). This section explains those rights and applies to residents of states with Applicable State laws (“Consumers”). Please review our complete Privacy Policy for more information about how your personal information is processed.

The following table describes (i) the categories of personal information we have collected in the past 12 months, and (ii) the categories of third parties to which we have disclosed Personal Information for a business purpose.

Category of Personal Information Collected	Category of Third Parties Personal Information is Disclosed to for a Business Purpose
Identifiers, including name, email address, phone number account name, IP address, and an ID or number assigned to your account.	Advertising networks Data analytics providers Affiliates User Authentication Service Providers Customer Service Providers Note: As described below, this category of your personal information is shared with our third-party business partners for purposes of targeted advertising.
Customer records, billing and shipping address, and credit or debit card information.	Payment processing providers Affiliates
Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.	Affiliates
Commercial information, including purchases and engagement with the Service.	Affiliates Data analytics providers Customer Service Providers
Internet activity, including cookies, and data related to your interactions with our Service/advertisements.	Affiliates Data analytics providers Business Partners User authentication service providers
Geolocation data, including location enabled services such as WiFi and GPS.	Affiliates Data analytics providers
Inferences, including information about your interests, preferences, and favorites.	Affiliates Advertising networks Cable and Satellite Providers Note: As described below, this category of your personal information is shared with our third-party business partners for purposes of targeted advertising.
Sensitive Personal Information, including your precise geolocation only.	Affiliates Data analytics providers

The categories of sources from which we collect personal information are set forth in “Personal Information and Other Information Collected by Us”section above. The business purposes for which we collect personal information are described in detail in the section titled “How We Use Your Personal Information”above and include:

• To provide our Human Resources Operations;
• For our administrative purposes;
• With your consent; and
• To comply with applicable law.

A. Data Retention

We retain the personal information we receive as described in this Privacy Policy based on the following criteria. We will retain personal information for as long as necessary to fulfill the purpose(s) for which it was collected, provide our Human Resources Operations, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements,or based upon such other criteria required to comply with contracts,our policies, and applicable laws.

B. Right to Opt-Out of Certain Sales and Sharing

For purposes of Applicable State Laws, we do not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age as the term “sell” is commonly understood.

• That said, we do share identifiers (e.g., online identifiers), internet or other electronic network activity (e.g., browser cookies), and inferences (e.g., inferences for targeting ads based on collection of identifiers and electronic network activity) with third-party partners for advertising purposes. To the extent that such sharing is considered a “sale” or ”sharing for purposes of targeted advertising” under California or other Applicable State Laws, you may limit such sharing by following the instructions below:

  • Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/.
  • The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; (ii) for app targeted ads from DAA participants, https://www.aboutads.info/appchoices; and (iii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
  • To opt out of us using your data for Matched Ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of matched ads. We will request that the applicable technology service not serve you Matched Ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.
  • You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).

Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.

You may also opt out by clicking on the “Do Not Sell or Share My Information” link found here, by contacting us as set forth in “Contact Us” below.

C. Right to Know

Under the CCPA, you have the right to know certain information about our data practices. For example, California residents have the right to request the following from us:

• The categories and specific pieces of personal information that have been collected by us;
• The categories of sources of that the personal information was collected;
• The categories of third parties with whom personal information is shared;
• The categories of information that are sold or disclosed for a business purpose to third parties;
• The business or commercial purpose for collecting or selling personal information;

D. Right to Delete Your Personal Information

Under the CCPA, you may have the right to request that we delete your personal information. This right to deletion does not apply to any of your personal information that is subject to an exception under the CCPA. Once we receive your request and verify your identity, we will delete all personal information in our records that is not subject to a legal exception.

E. Right to Correct Inaccurate Personal Information

Under the CCPA, you may have the right to request the correction of personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to manually update your personal information.

F. Right to Appeal.

You may have the right to appeal our decision or response to your request. To exercise your right to appeal, you can submit and appeal request using the same method used to submit your original request, including by contacting us as set forth in “Contact Us” below.

G. Right to Limit Sharing of Your Sensitive Personal Information

You have the right to limit the use and disclosure of your sensitive personal information for certain purposes. This right only applies when sensitive personal information is processed for purposes of inferring characteristics about a data subject. We currently do not engage in such processing.

H. Exercising Your Rights

To exercise any of these rights, call our toll-free number at (877) 747-6045, or email us at datarequest@weathergroup.com or submit the form located here. In the request, please specify which right you are seeking to exercise and the scope of the request. We will confirm receipt of your request within 10 days. In order to verify your identity and process your request, we may ask you to provide certain information so that we match that data to you in our systems. If we are unable to verify your identity, we may deny your request to know or delete.

I. Authorized Agent

You can designate an authorized agent to submit requests on your behalf.However, we will require written proof of the agent’s permission to do so and verify your identity directly.

J. Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

K. Shine the Light

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.

13. Contact Us