20 Sep DEADLINE: Byron Allen’s $10B Racial Stereotyping Suit Against McDonald’s Can Move Forward, Judge Rules – Update

A federal judge in Los Angeles today rejected a motion to dismiss Byron Allen’s $10 billion lawsuit against McDonald’s Corp that alleges racial discrimination.

In his ruling (read it here), U.S. District Judge Fernando Olguin said the Allen Media Group founder and chairman/CEO can proceed in trying to prove that the fast-food giant didn’t give Black-owned media outlets a fair shake as it disbursed massive advertising budgets.

“This is about economic inclusion of African American-owned businesses in the U.S. economy,” Allen said of the ruling. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between white corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity. The economic exclusion must stop immediately.”