12 May CABLEFAX: Content Leaders #22: Byron Allen
While continuing his mission to spur economic inclusion for Black-owned media in ad spending, Allen keeps expanding his company’s reach. The owner of a substantial portfolio that includes The Weather Channel and The Weather Channel en Español, AMG shows no signs of slowing down with recent moves including Allen Media Digital’s launch of Sports.TV, a free ad-supported direct-to-consumer streaming service; strategic partnerships with Google to accelerate growth across its portfolio and with the Southwestern Athletic Conference to secure distribution rights to sports content for HBCU GO; and its $11 million purchase and rebrand of Black News Channel into TheGrio. At press time, Allen had put his hat in the ring to purchase BET from Paramount Global.
Hometown: Detroit, MI
Favorite Sports Team: L.A. Lakers
I want 30 seconds in an elevator with: Bill Gates
Industry Top Priority for 2023: Increasing the global digital share of the marketplace.
Streaming app I use the most: Local Now
My best ideas come when… you create an environment for collaboration.
My prediction for NFL Sunday Ticket on YouTube: It will be absolutely phenomenal.
Last TV series watched: “The Last Dance” (ESPN/Netflix)
TV intro you won’t skip? “Funny You Should Ask”
Where do you work most frequently—home, office, road? Office
What impact could AI have on the industry’s future? The impact of AI will be significant to the industry and the world we live in.
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