20 Jun TVNewsCheck: Allen Media Group, VideoAmp Set 10-Year Ad Currency Deal

Allen Media Group joined VideoAmp at the Cannes Lions Festival to announce a 10-year currency agreement. AMG said it is the first TV publisher to move forward with a deal of this kind, making VideoAmp its primary and preferred currency, effective immediately.

AMG said its decision comes as the industry shifts toward a multi-currency world, focusing on big data solutions instead of panels for measuring audiences. VideoAmp’s big dataset incorporates 39M households and multiple data sources, providing more accurate, representative, and effective ways of measuring an advertiser’s media spend across screens.

Byron Allen, AMG founder/chairman/CEO, said: “Reliable big data measurement is much needed and will save the industry. This is something we have been waiting on for a long time — a company to come along and break the mold, to take us to the next level and to measure our channels properly. For Allen Media Group, that solution is VideoAmp.”

Ross McCray, VideoAmp founder-CEO, said: “What’s unique about this deal is Allen Media Group is the first to say VideoAmp is the primary currency, not the alternative. It’s a huge step forward for the entire industry as we are making measurement more accurate and equitable for everyone.”

AMG’s Byron Allen and VideoAmp’s Ross McCray will take the stage to discuss the agreement at the VideoAmp Summit taking place on Wednesday, June 21, in Cannes.