15 Mar Allen Media Group announces multi-year partnership for HBCU GO and Southwestern Athletic Conference

By The Grio Staff

The historic deal grants free-streaming digital platform HBCU GO cable, linear, streaming, broadcast, VOD and pay-per-view rights to SWAC sporting events.

Allen Media Group, owned by Byron Allen, announced that its free-streaming digital platform, HBCU GO, the leading media provider for the nation’s 105 historically Black colleges and universities, is entering into a multi-year partnership with the Southwestern Athletic Conference.

Allen Media Group also owns theGrio.

This first-ever partnership grants HBCU GO cable, linear, streaming, broadcast, VOD and pay-per-
view rights to premier NCAA Division I HBCU conference sporting events. Some games and events will also air on Allen Media’s free-streaming digital platforms theGrio, Local Now and Sports.TV.