15 Mar Allen Media’s HBCU Go Partners With Southwestern Athletic Conference

By TVN Staff

The HBCU Go free streaming digital platform will have distribution rights to sports content related to the Southwestern Athletic Conference beginning this fall.

Allen Media Group’s free streaming digital platform for the nation’s 105 Historically Black Colleges and Universities, HBCU Go, have set a multi-year partnership with the Southwestern Athletic Conference (SWAC). This grants HBCU Go cable, linear, streaming, broadcast, VOD and pay-per-view rights to the NCAA Division I HBCU conference sporting events.

Beginning with the fall 2022-23 season, HBCU Go will distribute programming for the SWAC across all sports, including football, basketball, volleyball, and Olympic sports. The partnership will include live coverage of more than 2,000 SWAC games and events.Some of these games and events will also air on AMG’s free-streaming digital platforms theGrio, Local Now and Sports.TV.

Byron Allen, Allen Media Group founder/chairman/CEO, said: “Some of the world’s greatest athletes have come from, and continue to play and coach for, these excellent Historically Black Colleges and Universities. These HBCUs will continue to deliver historic events such as sports icon and coach Deion Sanders signing the No. 1 overall prospect in the class of 2022 — five-star cornerback Travis Hunter — making this a truly amazing league. I appreciate SWAC Commissioner Dr. Charles McClelland for partnering with us to deliver over 2,000 sporting events and engaging content on every device 24/7 worldwide.”