16 Oct Broadcasting & Cable: Weather Channel Does Upfront Ad Deals Using VideoAmp as Currency

The Weather Channel Television Network, part of Allen Media Group, said that it transacted its upfront deals using VideoAmp as its primary currency.

VideoAmp is one of several big-data based measurement companies challenging Nielsen’s dominance in the TV audience business.

“The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry,” Byron Allen, founder/chairman/CEO of Allen Media Group, said. “We made the move at the start of the Upfronts because our clients deserve much stronger data. VideoAmp allows us to better serve our clients by showing the efficacy and return on investment our audiences and content deliver.”