BUSINESS INSIDER: Media mogul Byron Allen is suing McDonald’s for $10 billion, claiming it overlooks Black-owned media for its advertising

McDonald’s is facing a $10 billion lawsuit from media mogul Byron Allen, who has accused the fast food giant of failing to advertise with Black-owned media.

Allen and his company, Allen Media Group, will argue in court that McDonald’s violated civil rights laws after a federal court judge found that oral argument was not enough to resolve the case, court documents show.

Allen claimed that McDonald’s spends just $5 million of its $1.6 billion annual advertising budget on African American-owned media, and has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV, per the lawsuit.

The media mogul accuses McDonald’s of relegating his TV networks to an “African-American tier” that has a smaller budget.

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