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16 Mar BYRON ALLEN CHALLENGES MADISON AVENUE TO SPEND WITH BLACK-OWNED MEDIA, OR ELSE: TUESDAY WAKE-UP CALL
Posted at 11:23h
in News
By I-Hsien Sherwood
Byron Allen is taking matters into his own hands. Tired of pledges from advertisers to diversify their ad spend without actually following through, the owner of a production company and eight cable networks, including the Weather Channel, is insisting agencies and brands shift 2% of their ad spend to Black-owned media—and he’s backing up that demand with legal action.