25 Apr Byron Allen, the comedian-turned media mogul, explains why he wants to be in the movie business
Posted at 23:35h
in News
Entertainment Studios founder Byron Allen is known for unexpected bets, such as recently buying the Weather Channel’s parent company for $300 million.
Even so, why would the comedian, who owns television channels such as Pets.TV and Cars.TV, want to get into the business of releasing big-screen features?
In remarks at CinemaCon in Las Vegas, the 57-year-old comic-turned media mogul explained his unconventional career arc to cinema owners, relishing his status as a Hollywood outsider trying to find a niche among the major established players.
In a 30-minute speech, he promised cinema operators he would release the kinds of mid-budget movies the studio system has largely abandoned, comparing his company to a lightweight boxer.
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