CES Daily: The State of Streaming with Byron Allen

With ever-changing consumer audiences and platforms, both legacy and digital, how are streaming services using technology to attract and retain consumers? This was the challenge addressed by entertainer and streaming entrepreneur Byron Allen and Katherine Pond, Vizio’s group VP for platform content and partnerships, tackled in the Great Minds “The State of Streaming: Engaging New Audiences with Localization and Personalization conference session.

“What is the balance between hyper personalization,” moderator Sara Fischer, senior media reporter at Axios, queried, “but also ensuring that people can relax and have things curated for them?”

Read the full article here.