11 Oct The Weather Channel: HURRICANE DORIAN BY THE NUMBERS

Over 12 straight days, from August 26th — September 6th, Hurricane Dorian moved as a category 5 hurricane from the mid-Atlantic Ocean through Puerto Rico and the Bahamas, up the south east coast of the U.S. before making landfall on the Outer Banks as a Category 1 hurricane. Through it all, The Weather Channel television network was on the ground providing live, around-the-clock, life-saving coverage for viewers, from Puerto Rico to Cape Cod. The network’s coverage included:

ONSITE LIVE COVERAGE + PROGRAMMING

• The Weather Channel covered Dorian for over 12 days straight, amounting to 242 total hours of live coverage.
• This coverage includes 24/7 live coverage for 5 straight days, from September 1st — September 5th.
• The Weather Channel had 17 teams reporting around the clock from 20 locations including San Juan, Puerto Rico, Charleston, South Carolina, Orlando, Florida, Savannah, Georgia and more.
• Dave Malkoff reported from the Bahamas on the area’s devastation, including captivating interviews with those affected by Dorian.
• In studio, The Weather Channel released two Immersive Mixed Reality segments showcasing important life-saving information.
  • In partnership with State Farm, the network aired a segment on the importance of hurricane preparation.
  • Prior to its landfall in Outer Banks, Dr. Greg Postel reported on the potential threat of storm surge in Charleston, South Carolina.

SOCIAL ENGAGEMENT

• From August 26 through September 6, The Weather Channel has seen a total of 47.9m impressions and 219.4k engagements on Twitter, with an additional reach of 95.6m people and 836.1k engagements on Facebook.

NETWORK RATINGS

• The Weather Channel was the #1 cable network on Sunday, September 1st with Total Viewers and Persons 25-54.
• The Weather Channel was the top-viewed cable news network across the Labor Day weekend with Total Viewers and Persons 25-54, as well as the 5 days of 24/7 live coverage with Persons 25-54.
• The Weather Channel viewership during the Labor Day weekend surpassed CNN and FOX News combined.
• Viewers tuned in for an average time spent of nearly 3 hours across the 5 days of 24/7 live coverage, and The Weather Channel reached nearly 53 million viewers over the 12 days of coverage.