20 May TV News Check: Allen Media Group Rolls Out Brightline Interactive Ad Formats

Allen Media Group today launched new, in-stream “Frame” ad experiences — now available to advertisers on AMG’s The Weather Channel, Local Now and HBCU Go connected TV (CTV) apps.

Powered by streaming ad technology from BrightLine, these high engagement and non-disruptive formats “offer advertisers unique opportunities to reach audiences during both live and on-demand programming without interrupting the viewer’s experience,” AMG said.

In addition to The Weather Channel and Local Now CTV apps, the launch of Frame within the AMG CTV app HBCU Go “pioneers the path for innovative ad formats to reach specialized programming focused exclusively on targeted sports, entertainment, and news content,” AMG added.