Byron Allen already gives people the weather. Now he’s offering the news to go with it.

Allen Media Group, the consortium of media companies that includes the Weather Channel, has purchased the assets of the Black News Channel, a Tallahassee, Florida outlet controlled by Jacksonville Jaguars owner Shahid Khan that declared bankruptcy in March. Allen intends to use the new purchase to build an audience of Black consumers at a time when the media and advertising industries have grown increasingly conscious of trying to reach diverse communities and populations.