01 Mar VARIETY: Polaris Partners With Byron Allen’s HBCU Go to Create Exclusive Content for AMG Properties (EXCLUSIVE)
Polaris, the television network and digital platform owned by radio personality Sway Calloway and Rahman J. Dukes, is partnering with Byron Allen’s Allen Media Group (AMG) free-streaming digital platform, HBCU GO in an exclusive deal to create content for the video on demand service as well as AMG’s other properties including The Grio.
The programming will be focused on culture, music and news with special coverage around cultural moments including a special celebrating the 50th year anniversary of Hip Hop, and an investigative series around Jam Master Jay.
“It’s important for us to showcase not only the amazing sports and news programming, but also the heartbeat of the HBCU and Black Experience,” said Byron Allen, the founder, chairman and CEO of Allen Media Group, parent company of HBCU Go. “This new partnership with Polaris will provide excellent programming for our HBCU Go audiences highlighting music, Black culture and more.”