07 Dec VARIETY: Variety’s Dealmakers Impact Report 2022: Tough Times Take Tough Negotiators
Allen Media Group
Allen continues to move steadily closer to his still far-off goal of building the biggest media company in the world. In 2022, his Allen Media Group (AMG) bought the free ad-supported streaming service HBCUGO.TV, closed deals for it to carry Southwestern Athletic and Intercollegiate Athletic Conference games, then secured a TV distribution deal with CBS owned-and-operated duopoly stations. He also bought Black News Channel for $11 million, launched the streaming service Sports.TV and added eight Asian entertainment channels to AMG’s AVOD platforms Local Now, Sports.TV and theGrio.
Ahead of the curve with AVOD: “Everybody was asking consumers to pay this, pay that [for SVOD services],” he says. “We said, ‘Look, the world’s favorite word is free.’”