23 Aug TVNewsCheck: With Major Studios Cooling On Syndication, Stations Seek Program Alternatives
“At the end of the day, broadcast TV stations are in big trouble,” says Byron Allen, chairman and CEO of Allen Media Group. “The suppliers on whom they have depended for content for decades have abandoned them. They are taking their capital, their resources and their content and they are putting it on streaming platforms to go directly to consumers.”
What this seismic shift in the syndication business is forcing stations to realize is that while they’ve kicked around the idea for years, they may finally have no choice but to produce their own programming. And news cannot fill every empty space on a station’s schedule.