16 Mar BYRON ALLEN CHALLENGES MADISON AVENUE TO SPEND WITH BLACK-OWNED MEDIA, OR ELSE: TUESDAY WAKE-UP CALL
By I-Hsien Sherwood Byron Allen is taking matters into his own hands. Tired of pledges from advertisers to diversify their ad spend without actually following through, the owner of a production company and eight cable networks, including the Weather Channel, is insisting agencies and brands shift...