Allen accused McDonald's of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an "African American tier" with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue. While...
A federal judge in Los Angeles today rejected a motion to dismiss Byron Allen’s $10 billion lawsuit against McDonald’s Corp that alleges racial discrimination. In his ruling (read it here), U.S. District Judge Fernando Olguin said the Allen Media Group founder and chairman/CEO can proceed in...
As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough Byron Allen has made inroads getting big advertisers to spend more on Black-owned media—specifically his own. But he still doesn’t believe the industry is moving far or fast enough, and...
Amsterdam – Allen Media Group, owner of several streaming services including free AVOD service Local Now, The Weather Channel, The Grio and others, has its long-term sights set on global growth and a competitive user experiences, according to Michael Senzon, president of digital at AMG. As...
In deals totaling ‘well into the millions’ the streaming network Allen acquired last year also draws major auto brands, AT&T and Verizon. By Jack Neff. Published on September 09, 2022. Byron Allen’s HBCU GO streaming network has signed a group of major advertisers to back its...
EXCLUSIVE: Byron Allen’s Allen Media Group (AMG) announces the hiring of Michele Ghee to the position of President of Multicultural Advertising. In this newly-created role, Ghee will help AMG’s senior advertising and marketing executives to strategically work with brands for significant partnerships with the AMG portfolio, including...
Byron Allen is already torn. The night is young, the party just beginning to bounce to remixed classic funk and soul. In a shiny black tux and shaved head, the charismatic 61-year-old is in Washington, D.C., on the edge of the night’s red carpet (beige,...
Byron Allen’s free streaming service HBCU Go has struck a nationwide licensing agreement with CBS stations that will run through the 2022-2023 college football season. Under the distribution pact between the Allen Media Group-owned digital platform, which focuses on coverage of the U.S.’s 107 Historically Black...
Allen Media Group’s streaming platform HBCU Go is huddling with CBS O&O duopoly stations on a nationwide carriage deal for the 2022-23 sports season. Key markets in include Los Angeles, New York, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami, and Pittsburgh. HBCU Go...
Media mogul Byron Allen shares plans to revive the channel formerly called the Black News Channel. He says the newly named The Grio "is going to be a lot more inclusive." Watch the full video on CNN Business ...
