News

By Matt Grobar Byron Allen’s Allen Media Group has partnered with Verizon on a Black-owned media summit scheduled for May. The goal of this new diversity, equity and inclusion initiative is to increase media spending with Black-owned companies based in the United States. “I’m very proud of Verizon, one of the largest...

By B+C Staff Deal adds New York, Los Angeles, Chicago and other major markets to This TV mix This TV, an over-the-air network carried on broadcast stations’ subchannels, added distribution to eight major market ABC-owned subchannels on April 1. Byron Allen’s Allen Media Group bought This TV...

By Patrick Hipes Allen Media Group’s This TV has inked a distribution deal with eight major-market ABC-owned TV station subchannels. The company’s newest broadcast network is currently in 86 million U.S. households. The subchannel markets — New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Fresno, and Raleigh-Durham —...

Media mogul discusses what brands need to do to better support minority-owned businesses By Jeanine Poggi [embed]http://www.youtube.com/watch?v=gWffTeGpjr0&t=77s[/embed] Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In this live episode of Ad Age Remotely, Jeanine Poggi will be joined by Byron Allen, founder, chairman and...

And make a little — or a lot of — money along the way By Paige Albiniak Byron Allen understands the power of multiplication. In the current world of streaming, subscription video-on-demand and direct-to-consumer offerings, multiplication is everything. When you charge tens of million people even just...